Last Updated: March 17th 2025
These Terms of Service ("Terms") represent a binding agreement between VRAL. ("VRAL," "we," "our," or "us") and you. VRAL operates the website www.vral.io, including all associated webpages and subdomains (collectively referred to as our "Platform"). Through our Platform, we offer digital content creation and editing services, along with software applications that may be downloaded to your devices (each, an "Application"). The Platform, Applications, content creation services, and other related offerings are collectively referred to as our "Services." We may update, modify, or revise our Services at any time.
If you represent a business entity or organization, you confirm that you have authority to bind that entity to these Terms. If you're accessing our Platform on behalf of a third-party customer with an existing Services Agreement with VRAL, your use is governed by that Services Agreement in addition to these Terms.
BY USING OUR PLATFORM OR SERVICES IN ANY WAY, YOU ACKNOWLEDGE THAT YOU'VE READ THESE TERMS AND AGREE TO BE BOUND BY THEM. IF YOU DON'T AGREE WITH THESE TERMS, PLEASE DON'T ACCESS OR USE OUR SERVICES.
IMPORTANT: THESE TERMS INCLUDE AN AGREEMENT TO RESOLVE DISPUTES THROUGH INDIVIDUAL ARBITRATION RATHER THAN THROUGH COURT PROCEEDINGS OR CLASS ACTIONS. PLEASE REVIEW SECTION 17 CAREFULLY.
By registering an account or using our Services, you confirm that you are at least 18 years old and legally able to enter into a binding contract under applicable law.
VRAL provides a range of creative services including:
The content we help you create through our Platform is referred to as "Created Content." Physical items you provide to us are your "Products," and all other materials, assets, branding elements, and product information you provide are your "Brand Materials" (together with Products, these constitute your "Customer Materials").
When you book our professional photography or videography services:
a) Booking Process You can schedule a creative session ("Session") through our Platform by selecting your desired services and providing relevant details. We'll confirm if your requirements are within our service scope. Professional add-on services will incur additional fees as specified during booking.
b) Rescheduling Policy You may reschedule a Session up to two business days before the scheduled date without penalty. Rescheduling within two business days of your Session requires VRAL's explicit approval and may incur a rescheduling fee based on your original booking price. All fees paid for scheduled Sessions are non-refundable but can be applied to your rescheduled Session.
c) Using Your Own Participants If you wish to include individuals in your Session who are not provided by VRAL ("Participants"), you take full responsibility for them. Each Participant must sign our current Publicity Consent and Waiver form before participating. VRAL is not liable for any issues arising from your use of Participants, including if they fail to sign the required waiver.
Our Platform includes a marketplace where you can connect with independent content creators ("Creators"). When using this service:
a) You'll create a content request ("Project") that will be visible to Creators who may apply to fulfill your requirements.
b) You have full discretion to accept or reject any Creator's application.
c) Once you accept a Creator's application, that Creator will be responsible for delivering the requested content ("Creator Content").
d) VRAL does not create the Creator Content, nor do we employ these Creators. We do not supervise, direct, or control Creators with regard to their provision of Creator Content to you.
We may offer digital storage as part of our Services. If you exceed your plan's storage limits, you won't be able to upload additional content until you delete enough stored content to fall within your limit. Following termination of these Terms, we may delete all your content from our Platform, but we'll make reasonable efforts to notify you before doing so via email and through your account.
To access certain features of our Services, you'll need to create a VRAL account ("Account"). You'll log in using a unique username and password. You are responsible for:
a) Keeping your password secure and confidential
b) All activities that occur under your username, whether authorized by you or not
c) Providing accurate registration information and keeping it up to date
You must not impersonate others or use credentials you're not authorized to use. We reserve the right to require password changes at any time for any reason. If you discover unauthorized use of your Account, please notify us immediately at legal@VRAL.co. We are not responsible for losses resulting from your failure to maintain account security.
If you connect your Account with third-party services like Facebook, Google, or LinkedIn, you grant us permission to access and use information from those services as permitted by them, and to store your login credentials for those services.
Subject to these Terms and any applicable Services Agreement, VRAL grants you a personal, limited, revocable, non-exclusive, non-transferable license to:
a) Access and use the Services as made available to you by VRAL for their intended purpose
b) Download, install, and use our Applications on your personal devices solely for their intended purpose
This license is granted only to you and cannot be sublicensed or transferred to others.
By registering an Account or using our Services, you consent to receiving communications from us via email, SMS, text message, and push notifications regarding our Services, the Platform, and from relevant third parties for notifications and advertisements.
Subject to these Terms and any applicable Services Agreement, VRAL grants you a personal, limited, revocable, non-exclusive, non-transferable license to:
You are responsible for ensuring your use of our Services complies with all applicable laws.
You acknowledge that our Applications may be downloaded from third-party app stores or marketplaces (each an "App Store"). These Terms are between you and VRAL, not with any App Store. Each App Store may have its own terms and conditions that you must agree to before downloading our Applications. You must comply with these App Store terms, and your license to use our Applications depends on such compliance. If App Store terms conflict with our Terms, the more restrictive terms apply.
VRAL may offer access to features or services identified as alpha, beta, preview, early access, or similar designations (each a "Test Feature"). These may be generally available or invitation-only.
Regarding Test Features:
TEST FEATURES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT ANY WARRANTIES. DATA CREATED OR STORED THROUGH TEST FEATURES MAY BE PERMANENTLY LOST WHEN THE TEST FEATURE ENDS. VRAL ASSUMES NO LIABILITY FOR ANY ISSUES ARISING FROM YOUR USE OF TEST FEATURES—YOU USE THEM AT YOUR OWN RISK.
We provide Test Features to gather user feedback. By using Test Features, you agree that we may contact you to obtain your feedback.
As a Test Feature user, you may access non-public information. You agree that any non-public information about Test Features is VRAL's confidential information ("Confidential Information"), whether marked as such or not. You may use Confidential Information only to test and evaluate the Test Feature, not for any other purpose. You must protect our Confidential Information with the same care you use for your own confidential information, but no less than reasonable precautions. You agree not to disclose Confidential Information to any third party unless we permit such disclosure (for example, in VRAL-organized group discussions about Test Features).
You retain title and risk of loss for your Products at all times. You also retain all rights to your Brand Materials. By providing Customer Materials to VRAL, you grant us a non-exclusive, perpetual, worldwide, fully-paid, transferable license (with right to sublicense) under all your intellectual property rights to use the Customer Materials to:
You may not provide any Customer Materials that are illegal, harmful, hazardous, or that infringe on any third party's rights. You represent and warrant that:
We reserve the right to remove or refuse any Customer Materials that we deem, in our sole discretion, to be abusive, defamatory, obscene, illegal, or otherwise harmful. If we believe you've violated these warranties, we may, without notice:
If you request the return of your Products (except those sent to Creators, which they may keep), you agree to:
All shipping labels must be provided electronically. We will only return Products to you directly, not to third-party vendors. We do not accept physical return shipping labels provided with Products. Some items cannot be returned due to legal restrictions (including aerosols, alcoholic beverages, hemp products, items with lithium batteries, tobacco products, etc.). We are not responsible for delays, damage, or loss of items during return shipping.
If you fail to provide payment or a return shipping label within two weeks after we notify you that your Session is complete, we may donate, dispose of, or continue to store your Products (at our current rates) and charge you for associated costs. We reserve the right to increase fees if your Product requires special handling, installation, construction, or specialized storage. We'll notify you of any additional fees, and you may choose to pay them or request return/disposal according to these Terms.
You may select Created Content to license for your business purposes (such licensed content is "Licensed Content"). When you comply with these Terms and pay applicable fees, VRAL grants you a non-exclusive, perpetual, worldwide, transferable, sublicensable license to:
Except for the license granted above, all intellectual property rights in our Platform, Services, and Created Content (including Licensed Content) belong to VRAL and our licensors. You may not copy, distribute, modify, or create derivative works of our Services or Created Content without our written permission. You must obtain a license from us before using any Created Content. Aside from your Customer Materials, VRAL retains full ownership of all content on our Services, including downloadable software and associated data.
You may not:
You may use our Services only while these Terms remain in effect. Outside of your Licensed Content, you have no rights to our Services after these Terms end for any reason.
Created Content may appear in VRAL's marketing materials and on our Platform. We may use any Created Content to improve and develop our products and services. You acknowledge that our Creators and staff may include Created Content they've produced in their portfolios (print or online). If you want to restrict our marketing use of your Created Content on our website or social media, you can select the marketing opt-out option in your Account settings.
VRAL may collect and analyze data about your usage of our Services, including statistics and other information ("Usage Data"). We own all Usage Data and may use it to improve our Services and for other lawful business purposes.
Service pricing is displayed on our Platform and subject to change without notice. You agree to pay all applicable fees in advance for Services we provide. Your charges will be detailed in an order summary via email or in your Account. All fees are in U.S. dollars.
Our fees exclude taxes, levies, and duties imposed by tax authorities. You're responsible for all such charges except U.S. federal or state taxes on VRAL's income.
You must provide accurate billing information, including legal name, address, and telephone number. We'll charge your credit card, debit card, or other approved payment method. If your payment information is false or fraudulent, we may terminate your access to our Services and pursue legal remedies.
We're not responsible for bank charges resulting from our billing (such as overdraft fees or exceeding credit limits). Charges are considered valid unless disputed in writing within 30 days of the billing date. We won't adjust charges disputed more than 30 days after billing.
If we don't have a valid payment method on file, we'll notify you. If you don't update your payment within five days, we may return your Products (if you've provided an electronic return label) or dispose of them without further notice.
If you use Created Content in ways that violate these Terms, you agree to pay our current licensing fees for all Created Content we've provided. You authorize us to charge your preferred payment method for these amounts. This remedy is in addition to our other rights regarding misuse of Created Content, including claims for intellectual property rights infringement.
If you purchase prepaid credits for licensing Created Content, additional terms will apply as specified on our Platform.
We may offer certain services on a subscription basis. For a recurring fee, you may access editing tools, content storage, creation services, publishing tools, and analytics features ("Subscription Services"). We may add or remove features from Subscription Services at any time. We'll bill your designated payment method for all subscription fees.
Where permitted by law, subscriptions automatically renew until canceled. Your payment method will be charged at the beginning of each subscription period. To pause or cancel, visit your Account settings. Changes take effect in your next subscription period.
For annual subscriptions, you'll receive an email reminder before renewal. Monthly subscribers will receive an email when renewing for a 12th month and annually thereafter.
By subscribing, you acknowledge that your purchase:
You may cancel anytime through your Account settings or by emailing hello@vral.io. Even after cancellation, you remain responsible for fees owed for the current subscription term.
All fees are non-cancelable and non-refundable.
VRAL may provide access to third-party services, applications, or features that connect to, work with, or enhance our Services ("Third-Party Services"). You acknowledge that:
Any purchase of Third-Party Services and data exchange between you and third-party providers is solely between you and that provider. Your use of Third-Party Services is at your own risk and governed by the third party's terms. We may disable or restrict access to any Third-Party Service at any time without notice. We are not responsible for Third-Party Services or any Customer Materials provided through them.
Unless prohibited by applicable law, you agree to defend, indemnify, and hold harmless VRAL and our officers, directors, employees, and agents from any claims, liabilities, damages, losses, and expenses (including reasonable attorney's fees) arising from:
VRAL reserves the right to take exclusive control of your defense at your expense, and you agree to cooperate. You won't settle any claim without our prior written consent. We'll make reasonable efforts to notify you of any claim when we become aware of it.
For content we create directly (excluding Creator Content), VRAL warrants that our Services and Licensed Content will be provided in accordance with these Terms. If you believe Licensed Content doesn't comply with these Terms, we'll work with you to address your concerns by re-editing the content if you notify us in writing within 10 days of receiving it.
For Creator Content, you may communicate directly with the Creator through our Platform to request revisions according to our marketplace policies.
This section describes our sole obligation and your exclusive remedy if we fail to provide Licensed Content as described in these Terms.
EXCEPT AS SPECIFICALLY STATED ABOVE, OUR SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT ANY WARRANTIES. VRAL EXPLICITLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, REGARDING OUR SERVICES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT, FITNESS FOR A PARTICULAR PURPOSE, OR ANY SPECIFIC OUTCOME FROM USING OUR SERVICES. NO ADVICE OR INFORMATION FROM VRAL, OUR EMPLOYEES, OR AFFILIATES CREATES A WARRANTY.
VRAL DOES NOT GUARANTEE THAT OUR SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE. WE DO NOT WARRANT THAT OUR SERVICES ARE FREE FROM VIRUSES OR OTHER HARMFUL COMPONENTS, THAT THEY WILL ALWAYS BE AVAILABLE, OR THAT YOUR DATA WILL BE SECURE FROM UNAUTHORIZED ACCESS.
**TO THE MAXIMUM EXTENT PERMITTED BY LAW, VRAL WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES, INCLUDING BUT NOT LIMITED TO LOST PROFITS, USAGE, IMAGES, DATA, OR OTHER INTANGIBLES, EVEN IF ADVISED OF THEIR POSSIBILITY, RESULTING FROM:
a) YOUR USE OR INABILITY TO USE OUR SERVICES b) CHANGES TO OUR SERVICES c) UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR MATERIALS
YOU ACKNOWLEDGE THAT SERVICE INTERRUPTIONS AND COMPUTER VIRUSES ARE INHERENT RISKS OF USING INTERNET SERVICES, AND YOU ACCEPT RESPONSIBILITY FOR ANY RESULTING HARM. YOU ALSO ACCEPT RESPONSIBILITY FOR ANY CONSEQUENCES OF SHARING YOUR CUSTOMER MATERIALS.**
IF YOU'RE DISSATISFIED WITH OUR SERVICES OR THESE TERMS, YOUR SOLE REMEDY IS TO STOP USING OUR SERVICES. VRAL'S TOTAL LIABILITY FOR ANY CLAIM RELATED TO THESE TERMS OR OUR SERVICES WILL NOT EXCEED THE LESSER OF: (1) WHAT YOU PAID FOR OUR SERVICES IN THE SIX MONTHS BEFORE THE EVENT CAUSING LIABILITY OR (2) $10,000 USD. THESE LIMITATIONS APPLY TO THE MAXIMUM EXTENT ALLOWED BY LAW.
SOME JURISDICTIONS DON'T ALLOW EXCLUDING OR LIMITING CERTAIN DAMAGES, SO THESE LIMITATIONS MAY NOT FULLY APPLY TO YOU. NOTHING IN THESE TERMS ATTEMPTS TO EXCLUDE LIABILITY THAT CANNOT BE EXCLUDED UNDER APPLICABLE LAW.
You release and forever discharge VRAL (including our officers, employees, agents, successors, and assigns) from all past, present, and future disputes, claims, controversies, demands, rights, obligations, liabilities, actions, and causes of action (including personal injuries, death, and property damage) arising directly or indirectly from:
a) Interactions with other users of our Services b) Acts or omissions of other users c) Any Third-Party Service
IF YOU'RE A CALIFORNIA RESIDENT, YOU WAIVE CALIFORNIA CIVIL CODE SECTION 1542, WHICH STATES: "A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR."
VRAL reserves the right to suspend or terminate your Account and access to our Services at any time without notice. We may also modify or discontinue the Services (or any part of them) temporarily or permanently, with or without notice. You agree that we aren't liable to you or any third party for such actions. We may, but aren't required to, retain your Created Content after your Account termination.
We operate our Services from Texas, USA. We don't represent that our Services are appropriate or available for use outside the United States. If you access our Services from other locations, you do so at your own initiative and are responsible for complying with local laws. You agree to follow all applicable laws regarding data transmission and technical information when using our Services.
VRAL has implemented a policy for terminating users who infringe copyright, as determined in our sole discretion. Under Title 17, United States Code, Section 512(c)(2), copyright infringement notifications must be sent to our designated agent:
Service Provider: VRAL
Effective notifications must be written communications including:
If we remove or disable access to material, we may notify you through our Platform, by email, or by mail. You may submit a counter-notification in writing to our designated agent that includes:
You acknowledge that VRAL has invested significantly in building our community of service providers, including photographers, editors, and Creators (collectively, "VRAL Personnel").
Circumventing our Platform by directly contacting VRAL Personnel for similar services would harm our business.
Therefore, you agree that while your Account is active and for 18 months afterward (the "Restricted Period"), you will not directly or indirectly contact any VRAL Personnel outside our Platform to provide services similar to ours. You agree to pay VRAL $1,000 for each instance where you engage VRAL Personnel in violation of this section during the Restricted Period.
If you have a dispute with a Creator, we encourage you to contact them directly to resolve the issue amicably. While we'll make reasonable efforts to help when possible, we have no obligation to resolve or assist with such disputes. You release VRAL from all claims arising from disputes with Creators or other third parties.
VRAL may modify these Terms at any time. Changes become effective immediately when you first access or use our Platform or Services after the "Last Updated" date above. Your continued use of our Platform or Services indicates your acceptance of the modified Terms. If you disagree with any modifications, stop using our Platform and Services.
These Terms are governed by Texas law without regard to conflict of laws principles. If you believe we haven't adhered to these Terms, please contact us at legal@VRAL.co. We'll address your concerns and work toward resolution.
If we can't resolve your complaint, all disputes will be settled exclusively under the American Arbitration Association rules at its Dallas, Texas office. Either party's election to arbitrate is final and binding.
YOU UNDERSTAND THAT BY AGREEING TO ARBITRATION, YOU GIVE UP THE RIGHT TO SUE IN COURT OR HAVE A JURY TRIAL. YOU AND VRAL AGREE THAT ARBITRATION WILL BE LIMITED TO THE DISPUTE BETWEEN US INDIVIDUALLY. YOU ACKNOWLEDGE THAT YOU'RE WAIVING THE RIGHT TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS ACTION OR REPRESENTATIVE PROCEEDING.
Unless both parties agree in writing, an arbitrator cannot consolidate multiple claims or preside over class or representative proceedings. Regardless of any law to the contrary, claims must be brought within one year from when they arise or be permanently barred.
Notwithstanding the above, VRAL may seek injunctive relief to protect our confidential information, intellectual property, or prevent data loss in any court with jurisdiction.
If any state or federal law prohibits arbitration as described here, this section will be modified to comply with such laws.
Limited Opt-Out Right: New customers may opt out of arbitration within 30 days of first accepting these Terms. Existing customers may opt out within 30 days after the "Last Updated" date. To \opt out, email legal@VRAL.co with your information and explicit opt-out request. If you validly opt out, you won't need to opt out again when these Terms are updated.
No joint venture, partnership, employment, or agency relationship exists between you and VRAL as a result of these Terms or your use of our Services.
VRAL isn't liable for failing to perform under these Terms due to causes beyond our reasonable control.
Our failure to enforce any right or provision in these Terms doesn't constitute a waiver unless we acknowledge and agree to it in writing.
Section headings are for convenience and not for interpretation.
VRAL is located in Grapevine, Texas. For questions, comments, or to report violations of these Terms, contact us:
By Email: legal@VRAL.co
By Mail: VRAL
1090 TEXAN TRL UNIT 560
GRAPEVINE TX 76051
Attn: Legal
These Terms constitute the entire agreement between you and VRAL regarding our Services, superseding any prior agreements. If a court finds any provision invalid, the remaining provisions will remain in full effect. Our failure to exercise any right doesn't waive that right.
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